Why Your Midlife Crisis Might Be the Best Thing That Ever Happened to You
Let’s deconstruct the phrase midlife crisis for women because honestly? It needs a f*cking rebrand.
The images society feeds us are outdated and insulting: fading beauty, hot flash jokes, dried up ovaries, and unhinged meltdowns. Like when we hit the midlife crisis era, we’re either invisible or unstable. As if we have two choices once we hit 45, either shrink quietly into the background or go off the rails.
Well you know what I think about that! BULLSHIT!
Here’s the real talk:
Women over 40 are healthier, wealthier, and more independent than ever before. We’re starting businesses, leaving unhappy relationships, lifting heavy weights, taking solo trips, going back to school, having better sex, and building entirely new lives, from scratch. We’re not fading. Far from it. We’re getting fired up.
So why does it still feel like a crisis?
Because it is a crisis. But not the kind you think.
Not a house-burning-down, emergency-room, red-alert kind of crisis. No. This is the kind of internal crisis that happens when the truth of who you are and what you want come roaring through your carefully constructed life and can no longer be ignored.
This is a crisis of identity. And a crisis of conditioning.
We’ve been trained for decades to put everyone else first. To serve, not seek. To smile instead of speak up. To delay our joy until everyone else is taken care of. And then one day, we wake up wondering, “Who the hell am I if I’m not taking care of everyone?”, “What do I even want?” And, “By the way, where did I go?”
That unraveling? That ache in your chest? That rage that bubbles up when someone says, “You should be grateful?”…
There’s nothing wrong with you.
That’s your midlife crisis. And the good news is, it’s also your awakening.
And guess what? You’re not alone.
*64% of women over 40 report feeling ignored by marketers, despite controlling a majority of consumer spending.
*A quick Google search, showed data from women 40–65 where they’re asking:
"How do I start over at 50?"
"Why am I so tired all the time?"
“How do I leave my marriage of 35 years?”
"How do I feel sexy again at 55?"
This is not some predicitable midlife meltdown. (Even if that’s what society and the media want us to believe.)
This is a collective reckoning. If you find yourself asking similar big midlife questions, you’re definitely not alone.
This Is What It Means to Wake Up
Society told you that wanting more makes you selfish. So instead of chasing your desires, you’ve been battling your guilt.
This is why midlife can feel like a crisis. You’re finally ready to ask for more and you don’t know how. And worse, you feel like it’s wrong.
But honestly? You’re finally confronting the truth that your needs matter. That your pleasure is not a luxury. That your worth was never tied to how much you do for others.
You’ve been doing it all for decades: mothering, caregiving, managing, producing, organizing, performing. Holding All. The Things.
And you’re finally deciding you’re D.O.N.E. And you’re ready to ask for more:
More rest
More autonomy
More pleasure
More anything that feels good
This is the beginning of your own midlife rebrand. So ask yourself, what are you ready for more of?
Let’s Talk About Aging (And Why It’s Your F*cking Superpower)
Aging is not a decline. It’s a time of reclamation.
Getting older has SO many perks. Here are a few of my favorites:
✨ You give fewer f*cks. You stop apologizing for who you are and what you want. You show up as YOU!
✨ You own your boundaries. You get really good at drawing your lines in the sand.
✨ You know what you like. From sex to silence, to silky pajamas, you choose what serves you.
✨ You have life receipts. You’ve lived, lost, learned, and leveled up.
✨ You stop chasing validation. You deeply trust yourself and your intuition.
So What Does Midlife Power Look Like?
It’s time to unhook from the midlife crisis BS and step into your midlife power. This looks like:
Resting without guilt
Choosing pleasure on purpose
Saying no without explanation
Starting over without the shame spiral
Wearing what you want
Speaking up, even when it’s uncomfortable
Midlife isn’t the end. It’s where you turn your crisis into your evolution.
It’s where you reclaim all the parts of you that have been buried under sacrificing and “shoulds."
No more denying your needs. No more asking for permission. No more waiting for someone else to decide you’re worthy. This is your rewrite. Your rebrand. Your reckoning. Just how juicy do you want to make it?
Want Support in Writing Your Next Lit Up Chapter?
If you’re done keeping yourself on the back burner on a low simmer and are ready to turn up the heat on your midlife rebrand, I offer 1:1 private coaching for women over 40 and beyond. Women in their prime. Women just like you.
Together, we’ll:
Unhook from the shame, guilt, outdated narratives and habits that no longer serve you
Reconnect with your desire, intuition, and joy
Decide how you can create a life that turns you on from the inside out
Get you SO LIT UP that you’re ready to swan dive into your next juciest chapter
🌟 Book your free discovery call now and let’s get curious about just how f*cking good things can get.
Because you’re not in a crisis. You’re stepping into your f*cking power.
